Technology
AI Summary
Product and pitch work across the tech space: a phone-first gated brand microsite for Nokia, a virtual-events platform for Conference+ that shipped as the Avexis platform, and a video-led website pitch for wearables brand Amazfit that anticipated the direction the brand later took.
Technology brands sell the future, then have to explain it.
The paradox of designing for technology is that the products are complex and the promise has to feel simple. People don’t buy specifications; they buy what the specifications let them do. The discipline is translation: taking something genuinely powerful and making it legible, desirable and human.
My work across the sector has spanned brands including Microsoft, Dyson, OPPO, Panasonic and Nokia: campaigns, product communication and interface work where the temptation is always to show everything, and the craft is designing the one idea that makes the technology click.
Nokia
For Nokia I designed a mobile-first microsite, a gated brand experience visitors enter with their email, built phone-first so the content feels native to the device it’s met on.
Conference+
And Conference+, a virtual events platform that runs an entire conference in one screen: a live-streamed main stage, an agenda spanning time zones, presenter and sponsor areas, networking, and a live discussion of chatrooms and Q&A beside the stream. The craft here is density: keeping a real-time, multi-panel event legible while it’s happening.
Refra
And Refra, a tool I built myself when the work demanded it. Faced with auditing 15 brand websites against a design system by hand, I vibe-coded a crawler that captures a full screenshot of every page and lays thousands of them out for mapping. It’s the kind of design-ops tooling that turns an impossible manual task into a systematic one, and the clearest sign of where I think design and AI go next.
Amazfit
For Amazfit, the wearables brand, I pitched a modern new website: video-led headers, rounded corners, grey-backed product imagery and a clear product comparison. It was never commissioned, but the direction the brand later took looks strikingly close to it.
Phoenix
And Phoenix, a self-driven AI short film. Every frame is generated; every interface, head-up display and logo is designed by hand. Over six months I chased the fast-moving edge of AI video and image generation to tell a full cinematic story, the sharpest look I have at where AI is, where it’s going, and how fast it moves.