Luke AllenInteractive portfolio →

Media & Telecoms

AI Summary

Design at platform scale. I led a ground-up redesign of Sky's NOW TV with a new visual language and design system across nine platforms, designed the live-TV, EPG and on-demand interface for Digicel Play's set-top box, and rebuilt Loop News, the Caribbean's leading news platform, across web and app.

Media is the business of attention, and attention is designed.

Screens are where most people meet a media brand, so the interface is the product. My work across media and telecoms spans three very different fronts: streaming, news and television.

NOW TV

As Creative Lead on NOW TV, Sky’s streaming service, I led a ground-up redesign: hundreds of iterations into a single visual language, delivered as a design system across nine platforms, with a web-components repository that let the team keep moving fast long after launch.

Loop News & Digicel Play

For Loop, the Caribbean’s leading news platform, I led a redesign across web and app, using a colour-coded section system to keep a high-frequency newsroom legible. And on Digicel Play I helped design the television experience itself (live TV, the electronic programme guide and on-demand) for the ten-foot screen and the remote in your hand.

Three products, one lesson: at this scale, consistency is the feature. The system is what lets the content shine.

Projects in Media & Telecoms

Loop NewsDigicel PlayNOW TV

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