The redesign of the Caledonian Sleeper website was an endeavor to elevate the online experience for users of this iconic UK rail service. With a keen focus on user-friendly navigation, the project embraced a modern, responsive design approach, ensuring seamless functionality across desktops and smartphones. By developing a flexible, content-driven design system, control was effectively handed over to the Caledonian Sleeper team, empowering them with the tools to update and manage their digital presence effortlessly, thereby aligning the website's functionality with the elegance and heritage of the service itself.
Wireframes
Prototyping
User personas
User flows
UI design
Interaction design
Style guide